Thoughts on Branding a Business

Branding a business is a hard task to undertake. You don't just take an afternoon to hammer out a name, logo, and mission statement. I mean, I suppose you could and I'm sure it's happened, but Josh and I have been passing around thoughts and ideas concerning our new project for a couple of weeks now. Well, Josh sends me things and then I think about them and make suggestions, haha. I like my life. Anyway...we'll arrive at our whole package soon, I think. Makes me think about how musicians are a little luckier in the business-creation end of things. If you look at every album as a mini-business you are creating, there is a lot of space to change with each project. Instead of having to brand the album, you're almost expected to show up with something new every time. If McDonald's changed their sign or logo every week, customers would get confused. If a musician used the same album cover for every record, people would be confused. That's interesting to me. Granted, a musician DOES spend a certain amount of time cultivating an image that is consistent so the art doesn't have to be...but being a bit unpredictable is allowed in these circumstances. Maybe that's why we're being very careful about finding a business name, logo, and attitude for our project that sits well for a very long time. So there's freedom in the art and not the business behind it.